SpiderLoop (n.) 1) a group of concentric circles of http links both internal and external especially where relating to the grouping of pages and sites on the internet 2) an application developed by MMK Technologies to aid in the marketing of a web site or web sites 3) a very small noose to hang a spider with
SpiderLoop was coined in 2002 when Mike Stecher and Heather Coleburn were attempting to describe the concept of creating circular linking patterns for web sites that would form multiple neighborhoods of like web sites and then concentrically iterating outward from any number of common points form communities and larger groupings of like web sites.
Thus the phrase SpiderLoop was born.
The word is derived from the concentric circles or loops and the search engine web crawlers commonly referred to as spiders. The concept is that if search engines really do organize sites into neighborhoods then giving them a "link guide" would help them with that organization therefore increasing their value in the overall scheme of search engine rankings. And it worked.
The very first SpiderLoop application was built and released in 2003 with the one inherent flaw that it required the owner of the web site to be hosted on MMK Technologies servers. In the short term this seemed like a good business decision as it would generate both a hosting and a marketing income for the fledgling company and it did exactly that however it alienated a vast number of potential clients who did not want to change hosting or did not have the expertise to move their web site to a new server. The problem was noted early on but there seemed no way to avoid the problem so they continued with the situation as it was.
They were immediately successful with generating the neighborhoods as they had expected and their clients began to climb the search engine ladder very quickly. They were seeing clients pages take positions on the first pages of all of the major search engines and slowly generating a fairly rich customer base.
But as things are likely to do search engine marketing was about to change again. In the early days (before 2005) good META tags, some quality content and a couple of back links was all it took to get good search engine position but much of that changed in 2005. Google made some extreme algorithm changes that changed the position of a great many sites that had previously enjoyed pretty firm first place rankings for extended periods of time. It seemed that Google had actually just begun really using neighborhoods to calculate positions in the Google index, and SpiderLoop was right there to prove it. Within weeks web sites using SpiderLoop were slammed onto the front page of Google, some times gobbling up more then five or six of the first spots under keywords like "refinance mortgage" and "automotive tools" effectively pushing larger more deserving companies to the bottom or even off of the front page. Sites that had been in existence for 5 years and were nationally know companies were suddenly thrust aside for these "small time" SpiderLoop clients and it ruffled more then just a few feathers.
So Google was forced to take action and action they did. The search engine giant de-indexed , some would say black listed some of the higher profile sites that were using the SpiderLoop system. Suddenly without warning web sites that had made a steady climb up the search engines face only to find themselves hoisted to an almost unbelievable position were just .. gone. Not the sites themselves of course but even the slightest mention of their existence on Google obliterated without so much as a whimper.
The pair flew into action, after all they could not allow their clients to suffer, and at this point they had no understanding of what had happened. They began fervently writing email to Google, all of which were replied to with a form letter about Terms Of Service. A few days had passed without resolution from Google so they embarked on a new plan. If Google was going to ban certain domains without explanation then they in turn would have to take action and buy more domains for their customers to replace the ones that were lost. Within weeks I am happy to report they had done exactly that and had managed to regain those first page positions without further incident. And I am further happy to report that eventually Google dropped the ban and those domains that were de-indexed returned to the search engine in much the same position that they were in before the event.
But then once again things changed. The search engines became tougher they began to use the neighborhood algorithm more seriously and in time started expecting more and more links for less and less position. In the past four or five solid back links would very likely raise a site to the front page of the index, if the other necessities were in place, but as the search engines grew and grew so the need for references also grew to make a site valid. So the team, knowing that their plan would never work with the limited amount of customers they could host, they set to work creating a completely new SpiderLoop. One that could be distributed easily and updated regularly. One that would create content that was never duplicated that would allow a user to easily generate back links, META tags, alt tags and stringently adhere to the Terms of Service posted by most major search engines. And after hundreds of hours of work and tireless research and dedication they developed SpiderLoopNET, and SpiderLoopWS, two applications working together to deliver "the best in Internet Marketing".